Twackle Now a Human Powered Recommendation Engine (and The Business of Sports is making us famous!)

Posted by Octagon Digital on March 6, 2009 – 10:44 am

The fact that the last post on the Octagon Digital Media blog occurred in early February is proof of one thing - launching a new website and blogging regularly do not mix well.  But, we have to take at least a couple minutes to highlight some recent Twackle developments.

First, late last week we pushed out a new feature for Twackle that we think is really cool - a Top Links module for every Twackle feed.  As mentioned on this blog previously, Twackle aggregates the latest sports tweets on Twitter into one spot, and then divides these tweets into different feeds for leagues (e.g., NFL, NBA), teams, players, and sporting events.

The new Top Links module extracts and ranks the top URLs for each feed over a 24 hour period (based on how many times a URL shows up in that Twackle feed), and surfaces these URLs in the Top Links module to the right of every Twackle feed.  Basically, the URLs surfaced are those the community on Twitter and Twackle think are the most relevant - i.e., human powered recommendation!  The exciting part is that users on Twitter and Twackle already are using the services to distribute URLs, allowing the Twackle Top Links module to work without having to ask users to take another step (e.g., “Favorite” a link).  Hopefully, others agree with us that this is a cool new piece of functionality.

Second, I gave my first podcast interview earlier this week with Russell Scibetti from The Business Of Sports blog.  We focused primarily on social media as it applies to sports, especially the use of Twitter and its adoption by professional sports leagues, teams, and players - Go Shaq!).  And, of course, Russell let me dive into Twackle a bit.  Russell really does a great job on his blog covering a wide range of sports/business issues, and is a good addition to your blogroll.


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