There is no doubt that CP3 is one of the NBA’s brightest young stars, both on and off the court. To help fans understand what life is like for an NBA superstar, NBA.com is distributing behind the scenes videos of Chris on NBA.com, with added promotion for the series running on NBA TV and TNT’s NBA broadcasts. 3 videos have been distributed so far (2 from All-Star weekend and one from CP3’s charity bowling event), and they really do give a cool glimpse into Chris’ life.
The videos also highlight a growing trend of athletes using large portals and distribution channels to connect with their fans, instead of relying on the athlete’s personal website. There is no doubt that it makes sense for athletes to have a personal digital presence (although I tend to favor Facebook fan pages over personal websites - check out this one from Michael Phelps), but at the end of the day, the vast majority of athletes simply do not generate enough content to keep fans coming back to their personal sites on a regular basis (after all, they have the business of being a professional athlete on which to focus). By utilizing established distribution channels, however, an athlete can tap into the channel’s existing user base and reach a much larger fan base. And, for the NBA.com’s of the world, they get great content that helps make their site that much more compelling.
Tags: Chris Paul, Octagon Digital, Videos
Posted in Athletes, Octagon Digital |